Some specific contributions of our principal, Wilder Baker, include: Helping create a "buddy system" to attract new sales agents for a major insurance company. After implement this system, its sales force grew 20% in under two years. Developing a communications strategy for a regional trade association representing a fading commodity, thus enabling it to fend off its major competitor and stabilize market share within one year. Finding a way for a leading food retailer to drop its prices and go "discount" without damaging its reputation for quality. The communications theme he developed was used constantly for over ten years. Altering the strategies for a new-product introduction in the household-cleaning field, helping the brand to gain over 50% of the market within three years of its introduction and achieve over $70mm in sales. Helping clarify the mission of a major national advertising association to build broader understanding of its goals and increase membership significantly. Analyzing the need for an independent law school to merge with a university, ultimately recommending against it, and instead to launch an international development program. The school is now thriving.
Contact Wilder Baker wdbaker@sbcglobal.net 99 Nearwater Lane, Darien, CT 06820 Tel/Fax 203-656-0015 Cell 917-853-2669